400+ Uploads to YouTube Taught Me This

Hey Reader, I was just chatting with a young man. He is struggling to get clients online. He said his personal brand isn’t growing enough. He doesn’t get any inbound leads. I asked him: What are you doing in real life? Offline. What contacts do you have? Who are the people you’re already spending time with? These are important because a Personal Brand is basically your reputation and trustworthiness. It is so much easier to build a good reputation when your trustworthiness is offline. We have…

“Well, I’m not ready.”How often do I hear this from others?How often do I think it myself? Too often. The truth is: You will never feel ready. The more you learn,the more you figure out what else there is to learn. Even when I feel like I have something figured out —the world changes and I have to start over again. Every time I used to start over,I’d get faster because I got better. I also know: Everybody else needs to start over too. There’s this constant battle inside: “Just start” sounds…

Dear Reader, After the term funnel was introduced by Russell Brunson, it became the way to build a business. We are all building a funnel. Many have tried to reinvent the wheel. They call it Flywheel or Cycle. In the end, the components are all the same. The steps are the same. One thing that gives me hiccups from all of it is:the transactional wording. We track the conversions, the click rates, and the card collectors. While those are all important numbers,we lose the human touch. I also…

It is so interesting. A lot of people judge the business by their social following.He got 100k followers—he must have a massive business! Somehow we doubt that small accounts are bigger businesses. I stopped looking at the following and started to look for the actual interaction. There is a lot to be said about the right likes. You can tell fast which small accounts don’t work — because they tell you. With bigger accounts, it’s getting harder to see the difference. The funny thing is: A lot…

It doesn’t matter what I do. I start out well balanced. With my priorities defined. Over time I tend to lose it and dive too deep. I get caught by the Hustle Trap. With time I self-protect better and I don’t burn out as much as I used to. Somehow I know what not to do and then still fall for it. I’m so excited to do the work that I skip breaks that I should take. I sometimes end up thinking the amount I work is a badge of honor. This is the problem. It’s like the frog in the pot. He doesn’t…

I often have the urge to do more.To find more things to do and try to speed things up. Patience is important.It’s not something that comes natural to me.I want to have a thought become reality ASAP. As a result, I have the tendency to lean into the hustle.It’s an urge I need to fight actively. Sometimes it’s faster to slow down. Analyze. Observe. Think. Plan. Then take a step forward that actually makes a difference. The real power is to do only things that matter.Ignore tasks that just run…