400+ Uploads to YouTube Taught Me This

Six years ago I wanted to start my company.
I was all focused on building out my product, because surely when I post about it on YouTube, people will come in millions.
Call it naive or unprepared — that was my idea.

Becoming a YouTuber is easy.
Just post a video and people will line up.

The first few videos were pretty fun.
I enjoyed filming.
Then I thought people would listen.
It was fun.
And then came the upload.
I clicked on publish…
And now I was going to be a famous YouTuber.

What I didn’t realize was that posting on YouTube is not that easy.

I have uploaded over 400 since then to multiple channels.

The interesting thing is that my channel with 4,420 subscribers is in the top 10% of YouTube.
We often have the feeling that we have a small channel — yet most channels are small.

The question becomes: how do you use YouTube for your business and don’t make YouTube your business?

That’s an important difference.
We need to be aware of that difference.

YouTube is the no. 1 driver for business — because even when you’re not uploading, you’ll get views.

That is the single most powerful driver for your business.
Most social media dry up when you’re not active.
YouTube — you can post it, and it will grow.

However,
YouTube shouldn’t be your business.
It should drive your business.

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