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I sometimes click on ads. On first sight, the ad looked good. I always feel the urge to double-check prices. Again, I found a sneaky price. One thing that I have seen over and over again is that people write all they want together and scream their message at the top of their lungs. This is something that really bothers me. Your price shouldn’t be a secret. Because nobody likes the feeling of being taken advantage of. |
Hey Reader, I can’t hear it anymore. Going viral has started to become a red flag for me. Everybody is waiting to go viral.Yet it’s not worth that much. What happens when you go viral? You become known for that one thing.Most people that go viral only end up as one-hit wonders. Going viral also means that you’ll be shown to many new people— people that won’t fit your dream clients. You’ll have to deal with: Many less comments More noise People who just want to get your attention If you’re not…
One thing I thought for years was that I just need to create one offer stack. I enjoyed reading Million Dollar Offers by Alex Hormozi. His concept of the Offer Stack was a great one. I took it to heart to figure out the best way to build my maximum offer—trying to put all the important parts in it. I built an offer that was huge. It would take a long time to build—and so I hesitated. I wanted to build the best offer ever. I spent one year perfecting this one main offer. There was so much to…
Done beats Perfect How often have you waited before publishing something? Maybe you have never published anything yet because you thought it’s not good enough. It’s not perfect. I have seen so many people get stuck on the path to building their business. They all get stuck in the Perfection Trap. They think it has to be a masterpiece before anybody else can see it. When in the beginning nobody will see it anyway. Not many people will ever see anything you publish. The few that do – will not…
I see this all over the internet. People talk about needing more leads, or more new clients. My DMs are full with outreach offering me more leads. The reality is that most think they need more leads, when in reality they don’t have a good enough offer. Focus to help one person better, more and effective. Then you will have something to offer that is power. Take that out into the world and you’ll see:suddenly leads become easier. More leads doesn’t automatically grow your business. When you…
Dear Reader, After the term funnel was introduced by Russell Brunson, it became the way to build a business. We are all building a funnel. Many have tried to reinvent the wheel. They call it Flywheel or Cycle. In the end, the components are all the same. The steps are the same. One thing that gives me hiccups from all of it is:the transactional wording. We track the conversions, the click rates, and the card collectors. While those are all important numbers,we lose the human touch. I also…
Improving your Business Now that you have your One-Dad Business started, there are three major areas in your business that deserve your attention: Get more customers, aka. Marketing Keep clients for longer, aka. Improve your offer Grow the capacity, aka. Build better systems to scale Breaking these down, those areas are: Better Marketing Better Business Better Offer There are three aspects that will help you scale: Better Marketing is working FOR your business. Better Business is working ON…
