Build the bridge, not just the offer

ByJowi Witt

You don’t sell a product, you’re not creating an offer or doing a service — you’re helping someone transform their lives.

They have a problem or pain, and they wish to make a change.
Anything we do is there to help them build a bridge.

It is the Bridge of Transformation.

So whenever we think of something to do or build, we should first understand the Transformation:

  • Where are they coming from?
  • Where are they going?

Then we get a deeper understanding of the different options we can build.
In the end, it all comes down to speed and chance of completing the Transformation.

The bridge can be a service, course, or ebook.
You need to understand though that the ebook is not competing just with other books, but with other bridges as well.

The ebooks, services, and courses are all forming bridges for the same transformation.

So in essence, they are all just different solutions.

You might be surprised that your ebook might not sell as much.
It’s because there might be a video course from someone else that helps faster and with a higher chance for the same price.

So whether you call yourself a writer, coach, or freelancer — it doesn’t matter.

It is about the transformation first over the actual way of helping.

This is a thought that took me a while to learn.
This is of huge importance, because it might mean that your products aren’t bad — they just don’t fit the transformation people were looking for.

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