Build the bridge, not just the offer
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You don’t sell a product, you’re not creating an offer or doing a service — you’re helping someone transform their lives. They have a problem or pain, and they wish to make a change. It is the Bridge of Transformation. So whenever we think of something to do or build, we should first understand the Transformation:
Then we get a deeper understanding of the different options we can build. The bridge can be a service, course, or ebook. The ebooks, services, and courses are all forming bridges for the same transformation. So in essence, they are all just different solutions. You might be surprised that your ebook might not sell as much. So whether you call yourself a writer, coach, or freelancer — it doesn’t matter. It is about the transformation first over the actual way of helping. This is a thought that took me a while to learn. |
