Can You Compete with AI?

ByJowi Witt

Hey Reader,

It feels like there is a threat in the air.

Now that ChatGPT is out for a few years already—and it’s constantly improving—
it feels like we are in a competition we can’t win.

I’ve been doing content marketing for almost 5 years.
It definitely changed over the last year.

There is a flood of content out there that is just generated by AI.
It is getting easier to stay consistent.

There is also a pattern I observe:

I’m not trying to compete with AI.
Since it’s a tool, I can use it well or I can use it poorly.

The thing is: for most people, it is competition​
because it will replace them.

80% of people will not benefit from AI but will be replaced by it—
and not because they use it wrong, but because they are too generic.

70% of people will actually use it in a bad way to enhance their worst work.

How do you do this now?

There are three smart actions we need to take:

  1. Move from general to specific​
    AI will be great at giving general answers.
    It is challenged to actually connect on a specific, person-to-person level.
    This means:

    • Get specific on who you are helping.
    • Get specific on the problems you’re solving.
    • We’ll see a lot more micro brands.
  2. Move from analog to digital​
    We need to start in the real world:
    With real experiences, real people, real topics.
    That’s why I’m writing my newsletter by hand in a paper notebook.
  3. Tell real stories​
    AI can come up with stories—
    but it can’t live the true story.
    Those three things will help you keep your content real.

They can be enhanced by AI—but not replaced.

​

Keep chopping Wood!

Your Jowi

Similar Posts

  • 400+ Uploads to YouTube Taught Me This

    ByJowi Witt

    Six years ago I wanted to start my company. I was all focused on building out my product, because surely when I post about it on YouTube, people will come in millions. Call it naive or unprepared — that was my idea. Becoming a YouTuber is easy. Just post a video and people will line up. The first few videos were pretty fun. I enjoyed filming. Then I thought people would listen. It was fun. And then came the upload. I clicked on publish… And now I was going to be a famous YouTuber. What I…

  • SEO has changed forever

    ByJowi Witt

    In the last three years we have seen many shifts in SEO. What used to be a debate between white hat and black hat, SEO is now a more fundamental question. Since the entry of ChatGPT on the stage, there is a major shift happening. Many folks try to hold onto the good old times — when you could win with 100 blog posts and that was your whole marketing strategy. This landscape has shifted. I have been part of the blogging community for a while, and it was scary to see the results of this change….

  • Do This When You’re Just Starting Out

    ByJowi Witt

    There is only one thing that matters in business: Helping people more, better and in new ways.People want help. Become the go-to person for your people for the subject. You can be friendly. You can be nice. In the end all that it comes down to is:Is it actually working? Because people only care about results. Do you help them achieve what they want? I have also struggled to understand this point. If you’re not getting results, people will eventually leave. On the contrary, if you get them…

  • In Business the winner is always the tortoise

    ByJowi Witt

    Most people start their business as the hare.Sprinting through the tasks. I did that too — thinking the amount of work is what makes the difference. So I tried to become more efficient. I hustled all I could. The interesting twist is:The tortoise will win. That is also true in business. Business is not a sprint. It’s a life-long marathon. There is no shortcut, because it ends when we’re dead. Success will happen when you do the right things at the right time. That’s the foundation side most…

  • Caught in the Hustle Trap?

    ByJowi Witt

    It doesn’t matter what I do. I start out well balanced. With my priorities defined. Over time I tend to lose it and dive too deep. I get caught by the Hustle Trap. With time I self-protect better and I don’t burn out as much as I used to. Somehow I know what not to do and then still fall for it. I’m so excited to do the work that I skip breaks that I should take. I sometimes end up thinking the amount I work is a badge of honor. This is the problem. It’s like the frog in the pot. He doesn’t…

  • Broken Families break Society

    ByJowi Witt

    Broken Families break Society Broken families lead to broken societies, distant communities, and empty neighborhoods. My brother and I puzzled a lot. We had one puzzle where, in the end, one piece was missing. We puzzled many landscapes to hang them up as pictures on the wall. Once you found the missing piece, no matter how often you looked at the picture, you always noticed this missing piece. There was an empty space. When I think of broken families, I think of this incomplete puzzle. It…