Impact over Income

Hey Reader, When we’re just starting our business, it feels like there is so much to do. We have an endless to-do list. When it comes down to the actual parts of our business, there are only three parts:Product, Promotion & People. The Product is what you offer, that people need and are willing to pay for. The Promotion is getting people to know you and getting the right kind of people interested. Then there are People. People are on two sides. Either clients getting something or leaders…

It doesn’t matter what I do. I start out well balanced. With my priorities defined. Over time I tend to lose it and dive too deep. I get caught by the Hustle Trap. With time I self-protect better and I don’t burn out as much as I used to. Somehow I know what not to do and then still fall for it. I’m so excited to do the work that I skip breaks that I should take. I sometimes end up thinking the amount I work is a badge of honor. This is the problem. It’s like the frog in the pot. He doesn’t…

Hey Reader, A lot of men want the freedom, the money, the status, the fire.Few are willing to chop the wood. Let me explain. A few days ago I wrote about looking for the easy life.We all have another wish.We all are wishing for our dream life. Yet only a few actually take the first step to ignite the spark of the dream life. Most only wish for the big warm fire. They are looking for the fastest way to get rich.They are looking for the passive way to get rich.They look for the controversy that…

There is a massive difference between respect and status. There’s this good ol’ book — Rich Dad, Poor Dad.It was one of my first books I read about business. It introduced me to the idea that: There is a difference between rich and poor that goes beyond money. Over the years, this idea has become more and more nuanced. There are “rich” people that don’t have money,and there are “poor” people that have money. When I started out, I thought: Status = Success = the Wealth Generated. But I learned…

Hey Reader, I can’t hear it anymore. Going viral has started to become a red flag for me. Everybody is waiting to go viral.Yet it’s not worth that much. What happens when you go viral? You become known for that one thing.Most people that go viral only end up as one-hit wonders. Going viral also means that you’ll be shown to many new people— people that won’t fit your dream clients. You’ll have to deal with: Many less comments More noise People who just want to get your attention If you’re not…

Done beats Perfect How often have you waited before publishing something? Maybe you have never published anything yet because you thought it’s not good enough. It’s not perfect. I have seen so many people get stuck on the path to building their business. They all get stuck in the Perfection Trap. They think it has to be a masterpiece before anybody else can see it. When in the beginning nobody will see it anyway. Not many people will ever see anything you publish. The few that do – will not…