More knowledge is not the answer

ByJowi Witt

I do like reading books. There is something about reading a book on the couch that is relaxing. It is a lot slower to read a book than to watch 10 YouTube videos in 2x speed.

We live in an era of endless information.
We can find an answer to every question in 1000 videos.
Yet we keep looking for the golden shard to build our sensation.
The one missing piece that will make the rest fall into place.

I am also a knowledge junkie.
I like to be informed before I take action.
I have spent years researching, looking up all the new strategies.

The only thing that will move us forward is action.
Not finding a better idea.
Not one plan, one mission, one step at a time.
That is all that matters.

There are only three steps that in fact matter:

  1. The Struggling Hero (aka. Ideal Client)
  2. The Family Flows (aka. Business Model)
  3. The Revenue Routine (aka. to-do list)

When you have clarity on your struggling hero and the family flows in place, growing your business becomes a habit on running your revenue routine.

When you’re now writing your daily newsletter, you’ll notice where you get stuck.
​Now is the moment where learning actually matters.

This is the spot of knowledge deficit.
It unlocks only when you take action and dare to operate outside your comfort zone.

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