Nervous about Pricing your offer? Do this!

ByJowi Witt

When it comes to pricing your offer (product or service), most get nervous.

I did too.

There is much pressure to get the price right.
It also puts an expectation up for our clients.

Not only that, we also need to drop the price in a conversation.

In reality, most of our prices are taken out of the magician’s hat.
We pick a number we like and stick with it.

It feels nerve-wracking.
Separated from reality.

In reality, most entrepreneurs overprice or undercharge.
Both of them don’t get you any clients, or they can’t live off what they make.

Both results are terrible for business.

We need to start with practical pricing.
It’s the easiest way to set a price that is good for the client and for you.

The equation is simple:
​Freedom number ÷ (max number of clients) = your practical price.

There are only two things you need to know:

  1. How much money you need to make.
  2. How many clients you can serve on a monthly basis.

These are obvious numbers and shouldn’t be surprising.

Now you have your price.
That number might be scary to you, because it’s too big for your taste, or because everybody else in the industry is charging a lot more.

Both of these are fine, because we can ignore them.

Now it is on us to package as much into this price package to make the price simple to understand for our clients.

It is an easy process.
Now you don’t have to second guess yourself.

The price is set.
The bonus is that your added natural urgency as well.

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