We are caught in everyday to-do lists. Some days feel like a golden cage. There are just enough urgent tasks on the list that you don’t immediately quit. I have also tried many fancy, long to-do lists. And the day had just started — and I was already chasing after it. I was running behind on every task. As soon as I deliver & finish my first activity on time. I already ran behind the rest. Even all the productivity hacks can’t help you. They are all good and well until something changes your…

Hey Reader, Every day I get DMs by people pitching me their service. I’m not a big fan of cold DMs or cold outreach, but there is an even bigger problem ahead. There is another inflation going around. Next to the financial inflation, there is also the offer inflation. I do enjoy most of the content by Alex Hormozi and I have both his books. There is a side effect of the $100M Offers book. Many juniors are starting out and create an offer that is “irresistible.” I agree with Alex Hormozi to…

It doesn’t matter what I do. I start out well balanced. With my priorities defined. Over time I tend to lose it and dive too deep. I get caught by the Hustle Trap. With time I self-protect better and I don’t burn out as much as I used to. Somehow I know what not to do and then still fall for it. I’m so excited to do the work that I skip breaks that I should take. I sometimes end up thinking the amount I work is a badge of honor. This is the problem. It’s like the frog in the pot. He doesn’t…

I see this every day online. People struggling to get a client. Struggling to make money. I have been there before. Aiming to reach a monthly income, ready for the harvest — and then coming up empty. No income. No clients. Just crickets. I thought I had good product. But in reality, I was more focused on what I would get out than what I gave. I didn’t actually sow any seeds. I was preparing for the harvest— only to wonder why it never came. That was a hard lesson. I still remember how…

I sometimes click on ads. It is interesting to see how they are set up. I like to study what they do. On first sight, the ad looked good. The offer is interesting. The price is decent. I always feel the urge to double-check prices. And again: You are being charged $97 upfront and then $497 monthly. There is a price increase by 500% at the end of month one. Again, I found a sneaky price. This is why people get frustrated by online gurus. They are awesome at sales and suck at customer…

I have to admit something.I love my business and I really enjoy building businesses. That might not be that surprising. The surprising side is that I’m proud of how much I work. 50 hours a week is a good baseline. (I’m actively not counting all things because the shadow schedule is a lot bigger.) I started my business to build for my family, not to run from them. Now I have a business that hides me from my family. When I’m not working, I feel bad about not getting more done. So I get back to…