SEO has changed forever

ByJowi Witt

In the last three years we have seen many shifts in SEO.
What used to be a debate between white hat and black hat,
SEO is now a more fundamental question.

Since the entry of ChatGPT on the stage, there is a major shift happening.

Many folks try to hold onto the good old times —
when you could win with 100 blog posts and that was your whole marketing strategy.

This landscape has shifted.

I have been part of the blogging community for a while, and it was scary to see the results of this change.

I have witnessed businesses die off in a matter of weeks because their traffic disappeared.
They made $10–12K per month and a week later they were happy to make $100.

This isn’t extreme. It was their reality.

These traffic-based businesses were dependent on Google search traffic to their articles.
They had one main traffic source.

Where is SEO going next then?​
A lot of people try to read the direction it’s going, but it’s harder than it looks.

Google is changing fast.​
The introduction of AI Overviews has also had an impact.
The introduction of AI Apps also changes how searches are done.

We will see what will happen over the next 5 years.

One thing that is for sure is:

SEO has changed forever.

The danger of having one core traffic engine has proven to be a major danger.

Going forward, we need to be careful to not become platform-dependent.

We must build a sustainable business for the long run.
The key: be on as many platforms as you can to always have backups.

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