Stop Chasing the Perfect Offer

ByJowi Witt

One thing I thought for years was that I just need to create one offer stack.
I enjoyed reading Million Dollar Offers by Alex Hormozi.
His concept of the Offer Stack was a great one.

I took it to heart to figure out the best way to build my maximum offer—trying to put all the important parts in it.

I built an offer that was huge.
It would take a long time to build—and so I hesitated.
I wanted to build the best offer ever.

I spent one year perfecting this one main offer.
There was so much to do.
It felt like I was constantly chasing after it.

Once I had a post-built offer, I showed it to people—
and they were asking for different angles.

One person wanted to hear it as a book or a print version.
The next was happy with the eBook.
Another person wondered if I do in-person events.

There I was with my “perfect” offer—
and it didn’t fit for all the people.

The tricky part in the beginning is it feels like saying no to wrong entry points.
This is when I wondered:
​How can I offer all of it?

Like an Agency that also does coaching and consulting.
This is what I call The Offer Tower.

You can handle it in fulfillment like an Agency, when they would like to do it in-house—
then you become their coach.

When they have it figured out,
you become their consultant, stepping occasionally to optimize what they’re doing.

This is one principle of the Offer Tower:​
​One offer, just different levels of fulfillment.

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