The Era of Information Inflation

ByJowi Witt

We live in the era of Information Inflation.

Most of us hear about the economic inflation. The numbers are going up.
We can buy less with the money we have.

The same is also true with Information Inflation.​
We live in a world where information itself is worth little.

It used to be that books were so expensive.
There was only one Bible in the town that the priest could read.

Today we have Google, ChatGPT, and YouTube.
We can read, listen, and watch more information all day every day of the week.

The challenge is to know whether we can trust the information and whether it helps us right now with our problem.

This has an effect on how we can grow our business today.
In the past (not even that long ago), you could write a blog post and make a living from putting ads on the website.

This business model is losing power with each day right now.

The question is:
​Where do we go from here?

We need to be personal, relatable, and trustworthy.

This is why I’m sending you one email a day with a personal story or insight.
It’s not about knowing more.
It’s about being more helpful in the application.

This is also the superpower.
You can do something really well?
Then you can get started right away.
Help people on a person-to-person level.

No need to make it complicated.

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