The No. 1 Skill for All Entrepreneurs

ByJowi Witt

When I was starting out, my wife said:
​“You seem to be like you’re on a rollercoaster.”


When a video I uploaded performed well — I was excited.
I was on top of the world.


Another day, I got a bad comment,
and the whole day was ruined by insecurity.


This continued day in, day out.


On extreme days, it was the top of the world in the morning, and the valley of death in the afternoon.


This brings me to the most important skill to master:



Emotional Resilience.


That you don’t take everything personal.
That not all things that happen throughout the day are emotional.


One step is to separate the business from yourself.


I know this is a hard one, because you feel like you are your business.
While your business requires 100% of you to grow —
you don’t rely on your business to grow.
​You are more than your business.


The next task is to:




Look for input, not for outcomes.​
Focus on what you can control.


Do what you can and ignore the rest.


Analytics don’t matter much in the beginning.
It’s more about getting actually good.


In the beginning, I didn’t know what would work.
I still had to stick with it for long enough.


Know that there will be a lot of failures on the road.
That is not you.
That’s just something you tried.


You can do it new, better, again.



Emotional Resilience gives you the strength to start in adversity.
When it looks bad.


Don’t let your hope be controlled by trolls of the internet
or analytics from platforms.


Just keep going.
​It’s too important for you to not keep going.


You can also find help in conversation.
You’ll be able to find encouragement there.



You are not alone.
Be ready to stand small.

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