Why I’m All In to Help Dads Succeed

ByJowi Witt

Hey Reader,

When I was starting out with my first ideas of what to do as a business—
I was looking to help troubled teenagers.
They felt hurt by the system and had a life of trouble.

One idea was to start a farm where they could learn
and feel a healthy routine and environment.
This idea was undoubtedly expensive.

Then I asked myself:
​What would make the issue go away?

When I looked at all the troubled teens,
​many of them had a pattern.

A lot of them had an absent father.
This means either:

  • They were raised by a single mom
  • Or they had a dad at home, but he’s barely there
  • Or they are gone for business
  • Or they have two/three jobs to keep the family afloat.

This observation hit home.

A lot of the trouble teens might not have so many troubles
​if the dad was more present.

There was one more level to it as well:

I want to set myself up so that I could be a Present Dad.

Which meant:
I would need a way to make money to provide
​while also being present for my family.

Having a degree in forestry and agriculture
and a love for scents,
I thought it would be great to start my own business.

The goal of the business would be to help dads be more present at home.

So I designed an outdoor program for more quality time with your kids.

Then another issue entered my recognition:
​More quality time means dads need more time.

That’s why they liked the program but gave it to the moms.

That’s when I realized:

It is not about the kids.
It is about dads having time to be there.

That’s when the vision was born.

Why I’m in:
To become a Present Provider.
For dads to have time to lead their family well.

​

Keep chopping Wood!

Your Jowi

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