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I see this all over the internet. People talk about needing more leads, or more new clients. My DMs are full with outreach offering me more leads.
The reality is that most think they need more leads, when in reality they don’t have a good enough offer.
Focus to help one person better, more and effective. Then you will have something to offer that is power. Take that out into the world and you’ll see: suddenly leads become easier.
More leads doesn’t automatically grow your business. When you don’t know what to do with those leads, they can cause you more harm than good.
This is the reality. I see this in the business from sales bros. They get leads, turn them into chats, and then they are done. They don’t have a great product. If people buy and then fall through — this is how a bad reputation is built.
Start with a real product. Don’t build it behind closed doors. Build it in public with clients. Then you have the proof of value.
This will jumpstart your business and turn it into a real problem-solving machine.
Yet too many get side-tracked.
My tip for you is to write to people you already know. Get them to help you and solve their problems.
Don’t get stuck getting leads when you can’t actually help them.
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